Today, Hasbro announced a new collaboration with STX Entertainment, serving as the master global toy licensee for the Uglydolls franchise. Created in 2001 as a plush toy line by David Horvath and Sun-Min Kim, the Uglydoll characters are distinct for their endearingly “ugliness,” in a wonderful “uglyverse” where differences are (considered) special and unique. The agreement is a combination of Hasbro’s commitment to creating engaging entertainment and STX’s content creation, marketing and distribution across all platforms.

“Our roots are deeply intertwined with a profound love for the toy industry,” said David Horvath of Pretty Ugly, LLC. “We’ve been fans of Hasbro’s toy lines for ages, and are great admirers of their creativity and aesthetic sensibility. We are absolutely thrilled to be working with Hasbro and STX Entertainment on the UglyDolls franchise.”  

The Uglydolls franchise is set to kick off with an animated feature film slated for a 2019 release via STXfilms with additional Uglydolls projects in the works across the company’s multiple divisions, including STXtelevision, STXdigital and STXsurreal.

 

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